对杂志有兴趣的来这看看
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 140%; TEXT-ALIGN: center; mso-pagination: widow-orphan;"><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><font color="#f73809" size="7">杂志策划案</font></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 140%; TEXT-ALIGN: center; mso-pagination: widow-orphan;"><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><font color="#f73809" size="7"></font></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 140%; TEXT-ALIGN: center; mso-pagination: widow-orphan;"><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><font color="#f73809"> ----BY 1w</font></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 140%; TEXT-ALIGN: center; mso-pagination: widow-orphan;"><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 140%; TEXT-ALIGN: center; mso-pagination: widow-orphan;"><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">“</span><span style="LINE-HEIGHT: 140%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">成功从此开始</span><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">” <p></p></span></p><p></p><p></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 140%; TEXT-ALIGN: center; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">——</span><span style="LINE-HEIGHT: 140%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">《</span><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">PRIDE</span><span style="LINE-HEIGHT: 140%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">》杂志策划案及商业计划书</span><span lang="EN-US" style="LINE-HEIGHT: 140%; FONT-FAMILY: Verdana; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p> </p></span></p><p> </p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p> </p></span></p><p> </p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">摘要：</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">1</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、杂志投资回报率高，投资风险相对较小</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、应届大学生和毕业生呈几何数增长</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、定位于</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">“</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">指导大学新生生活、</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">”“</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">职场新人</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">”</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <span lang="EN-US">“</span></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">指导大学生就业</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">”</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">类媒体是目前市场的空白点，更是国家鼓励类项目</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">4</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> </span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">这类群体是当下广告热点</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">——</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">游玩、餐饮、娱乐、数码、休闲、培训产品的强力消费主力，赢利前景非常广阔</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">5</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、成功的保证：团队充足的信心、丰富的经验和优秀的资源整合能力</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <span lang="EN-US"><p></p></span></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p> </p></span></p><p> </p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">一、导言</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></b></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">1</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> </span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">杂志媒体面临好的投资机会</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">在发达国家，传媒行业早已成为增长迅速的产业。传媒不仅仅意味着影响、声望、文化、权威，还意味着巨额的财富。中国传媒行业正处于高速增长时期，一个巨大的传媒市场已经形成。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">在中国，投资媒体的风险同样很大。一是投资金额巨大，二是受社会制度的制约，投资传媒还有很多政策限制。但是，同广播电视和报纸相比，投资杂志具有投资小、投资回报率高的特点。加入</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">WTO</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">以后，中国承诺外国资本可以有条件进入杂志和图书领域，因此杂志是中国传媒行业开放最为彻底的领域。而目前出台的一些政策也证明了这一点。从近期媒体广告市场的结构性变化来看，杂志是其中增长最为迅速的，例如《读者》月销量已经在</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2006</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">4</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">月超过了</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">1000</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">万。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、分众媒体前景广阔</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">但是现实也告诉我们，多数资本进入媒体领域后都很不成功。现在，大街上书报亭里的刊物越来越多，在这种残酷竞争的环境下，必须避开期刊竞争的正面战场，开辟新的领域。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">杂志市场的这种情况也让广告主有些无所适从，以财经类媒体为例，除个别强势媒体外，其他大部分杂志的内容趋同化，都没有形成自己的核心竞争力，只好采用虚报发行量的方式骗取广告商的信任，在权威发行认证机构还没有完全进入中国市场的情况下，由于只好采用均衡投放的广告策略，导致多数杂志虽然饿不死</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">(</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">仅仅有口饭吃</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">)</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">，但也根本吃不饱。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">根据中国广告协会这几年的广告市场调查报告，多数广告公司都对目前的媒体现状不满意，他们普遍认为媒体之间趋同性太强，<b style="mso-bidi-font-weight: normal;">他们迫切需要点对点（目标读者群体清晰，到达率高）的分众媒体</b>。专业媒体领域，由于受众的特定性，读者定位的清晰，使得经营杂志上可以避免走很多弯路。美国的经验表明，专业媒体有着巨大的发展空间。目前美国的专业杂志超过</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">4000</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">种，很多杂志采用收费订阅的方式，单单靠发行就可以赢利。同时，专业杂志的读者肯花钱订阅，表明杂志的确是他们所需要的，这一事实向广告客户证明刊登广告的价值。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、让人兴奋的市场</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">我国国内也有不少专业杂志，但绝大部分都是行业性的和学术性的。市场化程度都很不够。<b style="mso-bidi-font-weight: normal;">完全商业化运作</b>的几乎没有。当然，衡量一个领域是否有投资前途，除了考虑独特定位与竞争情况外，还要看这个领域的市场是否足够达到可以支撑起一本杂志。有些领域虽然是空白，但进入的成本与投资回报却难成比例。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">而大学生生活指导和就业领域，我认为既是空白，也是市场空间巨大的领域。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">迄今为止，中国还没有一本专门指导大学生就业的杂志。几本目标群体定位在大学生的杂志只是把就业看作一个版块，而主要内容还是围绕学习、励志、爱情。而目前越来越多的大学生走向社会，或者即将走向社会，他们的生活和就业状况却问题重重。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">我们可以先看一个数据：</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2001</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年全国高校毕业生只有</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">114</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">万，而</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2005</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年达到了</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">338</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">万，是</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2001</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年的</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">倍，到</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2006</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年，全国高校毕业生预计总人数将达到</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">413</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">万。从</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2001</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年到</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2005</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年，全国高校毕业生平均就业率始终只有</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">70%</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">左右，</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2005</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年毕业生待业人数是</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">79</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">万，这还仅仅是官方数字。这也从另一个角度说明了我们杂志是消费、阅读人群的稳定和需求的稳步增长。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">因此，他们迫切需要一本指导他们如何在进入一个新城市之后适应城市熟悉城市并在一个新的阶段有目标的开始生活。而在毕业后。选择城市、如何寻找工作机会、如何面试、如何处理职场中的人际关系、如何规划职业目标的刊物。这也是为什么近几年关于面试、职场厚黑方面的书籍脱销的原因，但是这些书籍只是大篇幅泛泛而谈，缺少针对性和及时性。面对市场的变化，经济的不同发展，各个城市、公司的招聘风格和所须的人才也是一个变化的过程，这也是读者急需的信息。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">因此，我认为《</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">PRIDE</span><font face="宋体"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">》杂志的前景是不可限量的。而目前的时机更是恰到好处；</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></font></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><font face="宋体"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">一是高校扩招使得毕业生人数呈几何增长，‘</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></font></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><font face="宋体"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">二是就业岗位的扩大赶不上毕业生的扩大，</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></font></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">三是目前这个市场还是空白。正所谓</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">“</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">机不可失、时不再来</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">”</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">。从杂志经营的角度来讲，这本杂志的前景非常广阔。</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <span lang="EN-US"><p></p></span></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p> </p></span></p><p> </p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">二、《</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">PRIDE</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">》的定位和读者群、目标</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></b></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">1</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> </span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">读者群：这本杂志的主要读者群为在校大学生（首期主要为大学新生）、刚入社会不久的毕业生和对自己职业有长远志向的年轻人，为他们提供如何获得就业、如何提升人际关系、如何应对当前就业市场等方面的指导。年龄群为</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">22</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">岁左右。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> </span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">目标：我们要让《</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">PRIDE</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">》成为即将步入大学生活和即将社会和职场中人的</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">“</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">必需品</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">”</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">。在一年内有效发行量达到</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3000</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">以上，成为杭州下沙大学城最重要的生活、娱乐、饮食、就业、职场、创业指导媒体。</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><br/> <span lang="EN-US"><p></p></span></span></p><p></p><p></p>[此贴子已经被半支烟鬼于2006-8-25 14:50:55编辑过]
<p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p> </p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">三、《</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">PRIDE</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">》的编辑内容</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<p></p></span></b></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><font face="宋体"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">这本杂志的定位决定其内容主要分为三部分；</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></font></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">1</span><font face="宋体"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">、关与指导新生进行生活，方便他们熟悉下沙的娱乐休闲餐饮等设施。并有其他指导其社团、公交线路、人际交往等全方面的咨讯信息。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></font></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、主要对象面对大</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、大</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3</span><font face="宋体"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">学生的情感、交友、野外拓展等活动的策划，进一步巩固读者群体。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></font></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
</span><font face="宋体"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">职场前一直到职场后的指导，内容以实用、有趣为主，让读者观之有感、读之有用。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></font></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">从难度、成本等各方面考虑，我初步设想杂志只做</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">64</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">页（包括广告），这样内容大概有</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">50</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">多页，对于季刊来讲时间上相对充裕一些。同时，与时尚类杂志追求页码多不同，我们以文字为主，图片相对较少，页码不宜过多。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><font face="宋体"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">具体的栏目设计包括</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></b></font></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p> </p></span></b></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">四、《</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">PRIDE</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">》的发行和市场推广、营销通路</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<p></p></span></b></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">1</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、发行与定价：本杂志计划在</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">64</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">页左右（</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">5-11</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">个彩页），具体规格可如《读者》。杂志成本应控制在</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">元以下（含印刷和制作费用），零售价格</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">元。在发行方式方面，要与在杂志发行，尤其是针对年轻人的杂志发行方面有经验的发行公司进行合作。报刊点的铺设是必须要做的，尤其重视高校附近的摊点，以及生活区内的书店。这本杂志发行纯赢利，尽量以发行达到收支平衡（广告除外）。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、市场推广计划简介：市场推广要有针对性，要在特定的群体内造成足够大的影响力。杂志首先要与招聘会展企业进行多种合作，例如，要让这本杂志出现在北京和上海各大招聘会现场（详细计划略）。再比如，杂志要跟现有的招聘分类报纸（如《前程招聘》、《人才市场报》等）展开合作，形成互补性媒体链，扩大杂志的影响潜力。</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<span lang="EN-US"><p></p></span></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p> </p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">五、竞争对手</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<p></p></span></b></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">目前竞争对手主要有两本国内刊物。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">1</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">《职场</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">STAFFERS</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">》：该杂志由《中国经营报》主办，</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2006</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">年</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">月创刊，号称中国第一本时尚类工作杂志，目前发行量一般，它们的内容主要针对白领以上的高端读者，市场化程度很低，内容方面理论性太强，与实际结合的不紧密，作者多数是著名企业的领导层人员，与我们关注职场新人的定位明显不同。</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">、</font></span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">《中国大学生》：该杂志隶属于《北京日报》报业集团，读者群基本上都是大学生，与我们有很大重叠性。其优势在于：</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">1.</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">进入市场早，已经获得读者认可；</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">2.</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">针对性强，强调媒体的分众性；</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">3.</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">制作精良，文章可读性强。相对于我们来说，它更多关注大学生的生活、情感、考试、考研、留学等，贴近校园；而我们更关注大学生即将面临的职场、工作、人际交往，贴近社会。当然，《中国大学生》也在加强职场方面的内容，但是它的刊名、内容定位、风格基本固定在</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">“</span><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">校园</font></span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">”</span><font face="宋体"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">，与我们专业性职场指导性刊物有一定区别。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;"><p></p></span></font></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"><font face="宋体">而在下沙地区。这是首创的以商业赢利为主。消费和发行对象明确的杂志。</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana;">
<span lang="EN-US"><p></p></span></span></b></p> 我能干什么? <p>我们工作累了煮面按摩什么的。</p><p>或者随军慰安 。</p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>1w</i>在2006-8-25 14:53:00的发言：</b><br/><p>我们工作累了煮面按摩什么的。</p><p>或者随军慰安 。</p></div><p>SO GA.....我乐意的......挖卡卡.... </p><p>为1W的事业而努力奋斗</p> <p>＝ ＝</p><p> </p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>1w</i>在2006-8-25 14:53:00的发言：</b><br/><p>我们工作累了煮面按摩什么的。</p><p>或者随军慰安 。</p></div><p>= = </p><p>小跳你入虎口了</p> 可以，有前途，内容还可以放EC里出色的原创文章 <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>YOYO</i>在2006-8-25 14:54:00的发言：</b><br/><p>SO GA.....我乐意的......挖卡卡.... </p><p>为1W的事业而努力奋斗</p></div><p>得. </p><p>周瑜打黄盖 </p><p>我刚啥也没说 </p><p> </p> <p>对的。 到时候还要和EC合作。 这是后期的发展方向</p><p>第一期因为对象特殊---新生。 所以先不考虑这些 。</p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>火柴梗</i>在2006-8-25 14:55:00的发言：</b><br/>可以，有前途，内容还可以放EC里出色的原创文章</div><p>= =+</p><p>MS我又看到了曙光...这次近了...</p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>后后。</i>在2006-8-25 14:55:00的发言：</b><br/><p>得. </p><p>周瑜打黄盖 </p><p>我刚啥也没说 </p><p> </p></div><p></p><p>嘿 。。。小跳和我多铁啊 /。</p><p></p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>1w</i>在2006-8-25 14:56:00的发言：</b><br/><p>对的。 到时候还要和EC合作。 这是后期的发展方向</p><p>第一期因为对象特殊---新生。 所以先不考虑这些 。</p></div><p>大叔</p><p>法学系没白培养你(热泪盈眶ing)</p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>YOYO</i>在2006-8-25 14:54:00的发言：</b><br/><p>SO GA.....我乐意的......挖卡卡.... </p><p>为1W的事业而努力奋斗</p></div><p></p><p>别提了</p><p>小跳你啥时候回来</p><p> </p><p>我已经想到了</p><p>一件你能做的事情</p>
[此贴子已经被作者于2006-8-25 14:58:34编辑过]
<div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>1w</i>在2006-8-25 14:57:00的发言：</b><br/><p></p><p>嘿 。。。小跳和我多铁啊 /。</p><p></p></div><p>我眼前黑压压的一片...啥也没看到...</p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>后后。</i>在2006-8-25 14:55:00的发言：</b><br/><p>得. </p><p>周瑜打黄盖 </p><p>我刚啥也没说 </p><p> </p></div><p>哈哈...菜菜杂了?</p><p>我很想帮忙的挖..可惜我啥都不会..只有干这些啦</p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>后后。</i>在2006-8-25 14:57:00的发言：</b><br/><p>大叔</p><p>法学系没白培养你(热泪盈眶ing)</p></div><p></p><p>所有人觉得我学法律不可思议</p><p>我只是熟悉社会规则而已。不会吃这行饭。 </p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>涙.钚軽餤</i>在2006-8-25 14:58:00的发言：</b><br/><p></p><p>别提了</p><p>小跳你啥时候回来</p></div><p>小跳已被我绑架 </p><p>欲赎身 请致电：13800571505</p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>涙.钚軽餤</i>在2006-8-25 14:58:00的发言：</b><br/><p></p><p>别提了</p><p>小跳你啥时候回来</p><p> </p><p>我已经想到了</p><p>一件你能做的事情</p><br/></div><p>27或者28呀.....房子等我来收拾么?呵呵</p>